Lizzie Alberga

Skills

 

CREATIVE SOLUTIONS

LEADERSHIP/MANAGEMENT

BRAND DEVELOPMENT

PRESENTING/PITCHING

CUSTOMER ENGAGEMENT

PARTNERSHIPS

MARKETING STRATEGY

Work experience

 

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Marketing & Growth Consultant

April 2017 - Present

VP Marketing & Ecommerce

June 2016 - March 2017

 

 

Joined as 11th employee and first marketing member. Designed and built the marketing team from the ground up. Was responsible for marketing strategy, acquistion,  sales, ecommerce, PR, customer research and acquisition analytics. In 4 months, lead team on the company launch and hero innovation product launch of SNOO Smart Sleeper -- including manageing development of the website, brand asset development, marketing materials (video, ads, brand decks, content, email, press materials) and setting up all acquisition channels and analytics. In addition, responsibilities expanded to package design, customer research as well as all event and experiencial marketing. 

 

The launch of SNOO, the world's safest and first resopnsive baby bed,

earned over 150 media placements, 40m video views, consistently

drove 3x traffic to HappiestBaby.com and met the company’s first

quarter sales goals. Instantly, SNOO became part of the consdieration

set for infant sleep.

 

Happiest Baby is a VC backed company with offices in Santa Monica, CA. Their mission is to help parents succeed at their most important job – raising healthy, happy children. The company develops science-based products and services to enhance child well-being and to help solve everyday parenting challenges. 

 

 

Advisor

February 2016 - Present

General Manager, Los Angeles

July 2015 - January 2016

 

Insights Award - September 2015

Award recognizes an individual who identified a new insight and put learnings into effect. 

 

Responsible for operational excellence and leading market development and growth in one of UrbanSitter's largest markets, Los Angeles. Focused on growing new parent adoption and conversion while increasing the size and quality of the sitter base. Lead marketing, business development/sales, customer support, sitter recruiting, event planning, social media and PR for the Los Angeles market. Spearhead local market growth strategy and roll out successful pilots nationally. 

 

UrbanSitter is a San Francisco based start-up where parents can find, meet and book trusted babysitters sitters in their local area recommended by people they know.

 

 

Vice President, Marketing & Brand

2008 - July 2015

 

Other positions held:

VP Content & Media Solutions

VP Business Development, Monetization & Marketing

Director BD, Sales & Marketing

Sr. Manager BD & Sales

 

Oversee all marketing including brand development, growth strategy, design and content development for Evite and its e-commerce platform. Executive team member and key partner for sales management in driving new revenue and ad product development. Lead brand revitalization efforts, energizing company and inflecting our organic social growth trajectory through new creative, on-target messaging and customer engagement. Signed distribution deals with key partners including Yahoo, AOL, Disney, Stella&Dot, American Greetings, Mattel, UFC and more. Developed, hired and managed a restructured team, including hiring the first party stylist for Evite and the first site merchandiser to maximize page yield and assortment productivity.

 

 

Strategic Business Development Partner Manager

2004 - 2007

 

Other positions held:

Local Sales Marketplace Manager

National Sales Account Manager

Marketing Manager/Coordinator

 

Marketing and strategy liaison for the top national registry retail partners such as Macy’s, Bloomingdale’s, Williams-Sonoma, Crate&Barrel and JCPenney. Managed 13 local sales representatives who sold digital local listings for WeddingChannel.com’s local vendor marketplace, increasing sales by 3x within 9 months. Successfully architected the communication and transition of over 1,200 vendors to a new site and billing platform – 100% satisfaction reported by vendor community. Supported two sales executives and managed over 25 national accounts in the travel vertical. 

 

 

Financial Analyst II, Global Business Services

2003 - 2004

 

Performed ad hoc analysis for individual Business Lines on retail product sales and designed forecasting model to understand global product sell through trends. Designed new global contract management process flow for Consumer Products contract leads to aid in efficiency and communication cross continent. Voted most resourceful by VP and was one of few interns who were offered a full time position.

Member

 

Internet Marketing Association (IMA)

Prof. Business Women of CA

National Assoc. for Female Executives

Watermark

El Segundo Women's Club

The League of Intraprenuers

2010 - present

Education

 

University of California, Irvine

Bachelor of Arts, Economics

1999 - 2003

 

Last resident of Mesa Court's Conjeo dormitory

Detla Gamma sorority member

UC Irvine Campus Representative

Writer for the school paper, New University

 

 

Universita per Stranieri di Siena, Italy

Graduated top of class in conversational Italian

2001

 

Spent five months in Siena, Italy, attending an intensive language program. 

Earned the top grade in the class for both oral and written language skills.  

Traveled extensively throughout Europe, soaking up culture and history.

 

 

Sales & Business Development Intern

2002 - 2003

 

Reported to the Category Development manager for the Restasis and Refresh brands. Responsible for daily sales reporting, sales training materials and provided support for our National Account managers.